The Shoe Zoo lives on, celebrates rebirth this weekend

When last I visited with The Shoe Zoo‘s “Zoo Keeper,” Bruce Stern, the over two-decades-old local shoe store was going out of business. The fall back-to-school season, normally the Christmas of shoe stores, had seen far below normal sales. It seemed like the end was near, and in late January of this year, Bruce had decided that it was time to call it quits. A going-out-of-business sale started on late January.

Bruce Stern, helping a lucky girl's grandmother during the going-out-of-business sale in January.

And then, over the course of the sale, as customer after customer came through The Shoe Zoo’s doors telling him how much the store would be missed, Bruce decided he would make a go of it after all.

Bruce, via email, talking about the new plan for The Shoe Zoo:

Needless to say, I have heard hundreds of my dearest customers express their sadness about the closing of one of their favorite stores. Trust me, it has been terribly sad for me too. So, after weeks of sleepless nights, I’ve come to realize that The Shoe Zoo can and will survive. We are going to change its format to fit our trying times. The Shoe Zoo is now going to be a store that you can always go to for really great deals on children’s shoes. We will always have sale racks, with ever changing name brand shoes, marked at least 25% off, plus some of your favorite brands always marked less than anywhere else around. The lowest prices always.

A “Grand Reopening” sign has decorated his storefront windows ever since, and this weekend, May 21-22, he invites you back to celebrate.

Via another email:

As you know we are having our Grand Re-Opening sale going on now. This weekend, May 21st and 22nd we are giving away activity books and some other items with your purchases. Also balloons and a special appearance by Simba from the Lion King. You will also be able to enter our drawings for gift certificates and free shoes. It will be a lot of fun for everyone, so I hope to see all of you here.

The Shoe Zoo is located at 2920 NE Blakeley St, Suite B, and is open Monday through Saturday from 10AM-6PM, Sundays 11AM-5PM.

You can also find The Shoe Zoo on facebook.